Regulation of Personal trainers: the big debate

By | September 1st, 2015|Fitness Industry News|

Across the pond, Washington DC is ploughing ahead with plans to regulate personal trainers, despite fierce opposition within the fitness industry. This first ever attempt at Regulation of personal trainers in America will initially be [...]

November Project: the ultimate guerilla marketing strategy for bootcamps?

By | June 18th, 2015|Fitness Industry News|

There aren’t many fitness businesses that can legitimately call themselves a “movement”, but the November Project isn’t like most fitness businesses. In fact, it’s not a business at all. It’s not a running club either, [...]

Group exercise: does your gym need a gimmick?

By | May 17th, 2015|Gym Management|

Group exercise is big business. After the success of Zumba over the last decade, more and more companies like New Zealand based Les Mills and Kings of home fitness, Beachbody, are capitalising on the public’s [...]

Gyms and PTs, meet the new competition: Angry Bird in a sweat band

By | March 30th, 2015|Gym Management|

Apps! Whether you want to find out the name of that “tip-of-your-tongue” song playing on the radio, need a little help deciding what to have for dinner or you want to discover the name of [...]

Invitation-only gyms: putting the “V” in VIP

By | March 3rd, 2015|Gym Management|

From artsy new social media sites to innovative mobile phone companies, it seems that invite-only is the latest must have marketing strategy for hipster start ups. Now gyms are getting in on the action too, [...]

The end of fitspo. Why appearance based fitness marketing is failing

By | January 20th, 2015|Gym Management|

At the beginning of last year, my social media feed was bursting with fitspo posts. I couldn't open my laptop without being greeted by a glistening six-pack, or enjoy a casual Facebook scroll whilst waiting [...]

Empty gyms: the future face of fitness?

By | January 4th, 2015|Gym Management|

How would you feel if you opened your gym today and no-one turned up to train? I'm gonna hazard a guess and say you'd probably feel pretty disappointed. I'd say you'd have to talk yourself [...]

Customised images for gyms in 3 steps

By | December 4th, 2014|Gym Management, Insider tips|

When I talk, I annoyingly over-gesticulate. Giving directions usually poses a significant risk of injury to passers-by from flailing arms. I’m physically incapable of offering someone a drink without doing the universal “do you want [...]

Why gym owners can ignore reality TV show Gym Rescue

By | November 10th, 2014|Gym Management|

If you’ve ever seen Gordon Ramsay’s Kitchen Nightmares, you’ll be familiar with the format of Gym Rescue, the latest reality TV show to come from US cable channel, Spike TV. In place of our foulmouthed, [...]

Join the party: content marketing for gyms

By | September 11th, 2014|Gym Management, Insider tips|

What exactly is content marketing and why is it important for your gym website? Let me explain it this way: if you were at a party, traditional advertising would be the one-upper guy. You know [...]